The Ordinary Retinol 0.5% in Squalane
The clearest-labeled retinol you can buy: an exact 0.5% pure retinol in a squalane base, at a price that makes 'start low and go slow' painless. For most people ready to move up from a starter strength, this is the sensible middle rung.
Strengths
- Publishes the exact strength — 0.5% — which almost no drugstore retinol does
- Squalane base is lightly occlusive and cushions irritation
- Sold in 0.2% / 0.5% / 1% so you can step up deliberately
Trade-offs
- Pure retinol in an anhydrous oil — no added niacinamide or soothing actives
- Squalane finish can feel heavy layered over other oils
| Key active | Retinol |
|---|---|
| Stated concentration | 0.5% |
| Format | Lightweight oil serum |
| Fragrance-free | Yes |
| Best for | Normal, Dry, Not-too-sensitive |
Formulation note. Pure retinol dispersed in squalane; no water phase, so none of the pH and packaging fuss vitamin C needs. The strength is printed on the label, which is the exception in this category, not the rule.
Ingredients and claims read from the product listing, on July 18, 2026. “Not published” means the brand does not state that figure.


